Gujarati Enterpreneures

Gujarati Entrepreneurs have started to take globe in their Stride, Gujarat has been a fertile land of entrepreneurs and it seems that entrepreneurship is in the blood of Gujarat is. The name of great Gujarati Dhirubhai Ambani has become the name synonymous of entrepreneurs.
On the path of Dhirubhai many entrepreneurs have carved their path from the Jungle of adverse circumstances of government rules personal struggle scarcity. But with their dogged determination some of them identified the opportunities which have even ,surprisingly been missed by the highly sophisticatedly managed multi nationals in spite of having top management guys ample of resources. Those opportunities have been identified by the Gujarati entrepreneurs not once but many a times without having expensive market research reports and formal study of management forget about management in some cases some of them like Nanjibhai Kalidas Maheta may not had even formal education .
Karsanbhai Patel of Nirma had identified the new arising segment of consumer due to the changing life style of then Indian society and introduced economic Washing powder under the brand name of NIRMA. Nirma has become the house hold name of India, The jingle of NRMA' DOODH SI SAFEDI NIRMA SE AAI' Has established perhaps the longest ever used marketing jingle and having most probably the strongest recall value of all the jingles used in the market of India.
Manoj Kotak
Management Consultant
4MP Management Consultancy

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